Amazon ads are constantly changing. One week your ACoS looks great, the next week it’s double because competitors came in and outbid you. If you’re not checking your campaigns daily, you’ll burn through cash faster than you realize.
That’s why a lot of sellers bring in an Amazon ads agency due to the complexity of the ads platform. Here’s a guide on what services you can expect from a professional Amazon advertising agency
Core Services Offered by an Amazon Ads Agency
Account Audit and Strategy Development
A professional agency begins by auditing your Amazon account. They look at your current ads, sales performance, keyword coverage, and product listings. The goal is to identify gaps and opportunities.
After the audit, they create a strategy tailored to your brand. This strategy covers which ad types to use, how much to budget, which products to focus on, and what keywords to target..
Keyword Research and Targeting
Keywords are the foundation of Amazon PPC. Amazon PPC services look at search volume, competition, and relevancy.
They then build keyword lists for broad, phrase, and exact match types so your ads show up in the right searches. Advanced agencies also include negative keyword targeting to prevent wasted spend on irrelevant searches.
Campaign Creation and Setup
Once the strategy is clear, the agency sets up campaigns for Sponsored Products, Sponsored Brands, Sponsored Display, and in some cases, Amazon DSP (demand-side platform).
They create ad groups, select targeting options, and set bids. Campaigns are structured in a way that makes it easy to track performance and scale over time. Proper setup is crucial because disorganized campaigns often lead to wasted ad spend.
Bid and Budget Management
Amazon PPC services monitor bids daily or weekly, adjusting them to balance visibility and cost. They also manage campaign budgets, moving spend toward ads that are performing well and reducing spend on underperforming ones. This ensures your money goes where it brings the best return.
Listing Optimization Support
Ads can only do so much if your listings are weak. Agencies often provide listing optimization services alongside ad management. They make sure your titles, bullet points, descriptions, and images are optimized for both conversions and Amazon’s search algorithm.
Some agencies also help with A+ Content and Brand Store setup.
Ongoing Optimization
Agencies continuously monitor ad performance and make changes to improve results. They adjust bids, refine keyword targeting, test different creatives, and pause low-performing ads.
This ongoing optimization ensures your campaigns don’t stagnate and that you’re always getting the best possible return on ad spend.
Reporting and Analytics
Agencies provide regular reports that show metrics like impressions, clicks, conversion rates, ACoS, and TACoS. They explain what the numbers mean and what changes they’re making based on those insights.
Advanced Services Agencies Provide
Beyond the basics, top-tier agencies also offer advanced services that take your advertising to the next level:
Amazon DSP Management
Amazon DSP allows you to run display ads both on and off Amazon. These ads target shoppers based on browsing behavior, purchase history, and interests. Managing DSP requires a higher level of expertise and access to Amazon’s demand-side platform.
Agencies with DSP capabilities can help you expand reach beyond Amazon search, build brand awareness, and retarget shoppers who viewed your products but didn’t buy.
Seasonal Campaign Planning
Amazon sales spike during Prime Day, Black Friday, Cyber Monday, and the holiday season. Agencies plan special campaigns for these events.
They adjust bids and budgets to maximize visibility during peak times, while also helping you prepare inventory so you don’t run out of stock when demand is high.
International Expansion Support
If you sell in multiple countries, advertising becomes more complex. Agencies with global expertise manage campaigns across Amazon marketplaces like the US, UK, Canada, Germany, and Japan.
They handle language differences, local keywords, and compliance requirements so your ads resonate with customers in each market.
Creative Testing and Content Development
Strong visuals and ad copy make a big difference in performance. Many agencies provide creative services such as designing Sponsored Brand ads, Store pages, and custom graphics.
They run A/B tests to see which creatives generate more clicks and conversions, then use the results to refine your campaigns.
FAQs
How much does an Amazon ads agency cost?
Pricing varies. Some agencies charge a percentage of ad spend, while others have flat monthly fees. Costs often depend on the size of your business and the scope of services.
Can an agency guarantee results?
No agency can guarantee exact sales numbers because performance depends on competition, product demand, and market conditions. However, a good agency will guarantee that they’ll actively manage and optimize your campaigns to improve performance.
Do Amazon PPC services require long-term contracts?
Some do, but many work on flexible month-to-month agreements. Always check the contract terms before signing.
Is it worth hiring an agency if I only sell a few products?
Yes, but it depends on your goals and budget. If you’re planning to scale and want professional management, an agency can be beneficial.
Final Thoughts
Amazon ads are not easy anymore. The platform changes constantly, and competition gets tougher every year. You can manage ads yourself, but at some point, your time is better spent on product development and brand building instead of babysitting bids.
A professional Amazon ads agency doesn’t just save you time. They protect your ad dollars, scale your campaigns, and give you insider-level strategies you probably wouldn’t uncover on your own.
Looking for the best Amazon PPC and Amazon SEO services? From listing optimization to advanced PPC management, Enso Brands handles the hard work so you can focus on building your business. Contact us today for more information about our services.
