Explore the best examples of companies roasting each other on social media! Discover how playful brand banter entertains audiences, boosts engagement, and showcases personality in a competitive digital world.
Big companies tend to shy away from openly criticizing each other, but things are changing. With the rise of social media, many of these brands are now playfully roasting one another online.
It’s hard to say exactly who manages these social media accounts, but it’s clear they enjoy poking fun at rival brands from time to time.
Sometimes these jabs can be lighthearted and funny, while other times they take a more severe tone—we’ve seen both happen.
While Wendy’s Twitter is famous for its roasting skills, there are other brands that are equally bold in going after their competitors.
In this article, I’ve rounded up 15 memorable moments where companies roasted each other, especially on the platform X (formerly Twitter).
To add to the fun, I’ve also provided a brief backstory for each roast, so you can appreciate the context behind the banter.
List of the Best 15 Instances Where Companies Roasted Each Other
In recent years, many major companies have boosted their social media presence to connect directly with customers and fans.
Here are some standout accounts we love for their playful way of challenging other brands:
1. When ChatGPT Was Tasked To Do Physical Labour
This ad promotes a construction company but humorously questions how a language-based AI like ChatGPT could handle physical labor. It’s a bit silly, though, since GPT is designed for text generation, not manual tasks.
It’s like mocking Einstein for not being great at football.
However, the execution of the roast is clever, and it gained plenty of traction on social media. The sarcasm? Top-notch.
2. The pee cock situation
The joke here is that by dropping the “pea” from “peacock,” you’re left with a completely different word—”cock.”
As for HBO’s rebranding, I think it’s one of the most puzzling decisions. HBO is a well-established, iconic brand that people instantly recognize. Companies work hard to build brand recognition, so why would they throw away such a familiar name for something entirely new?
It doesn’t add up. It’s like if Disney decided to call their streaming service just “Plus” instead of “Disney Plus.”
3. German News Org Goes After Twitter
This happened before Twitter (now X) introduced the edit option for premium accounts.
But seriously, how long has Twitter been around, and they’re only just now adding an edit feature? The real focus of this roasting, though, is how people tend to view Musk as the villain in every major takeover or deal he’s involved in.ALSO READ THIS: Funny Things to Say
4. Ryanair Drags Hass
This happened about a year after Haas finished dead last in the Constructors’ Championship without scoring a single point.
They made this choice by shifting focus to the new regulations for the following season, essentially writing off the current one.
However, the claim that they were “last to their destination” isn’t quite right, since their cars were lapped multiple times in several Grand Prix races. So technically, they finished somewhere in the middle—stuck between the lead lap drivers.
Or maybe they didn’t even make it to the destination, since they didn’t complete all the laps. Hahaha.
5. KFC throws a jab at Domino for being overpriced
It’s odd to see someone calling out Domino’s Pizza for being overpriced, especially since the criticism is aimed at KFC, which shares the same parent company as Pizza Hut.
This feels like a case of corporate rivalry, with someone taking a jab at Domino’s, a direct competitor of Pizza Hut.
6. McDonald’s taking a friendly shot at Microsoft
Microsoft, the company behind Xbox, has acquired over 225 companies, invested in 64, and made 25 divestments.
So, it’s not surprising that McDonald’s would throw in an innocent question. I have to say, I love the corporate banter—it’s the kind of stuff we live for!
7. It was National Roast Day, and Wendy went all in; she didn’t disappoint
Amid the scandals surrounding Blizzard, Lego was one of the companies that chose to reevaluate its partnership with them. As a result, all Blizzard-themed Lego sets have been put on hold.
This decision likely stems from the multiple allegations of sexual misconduct at Blizzard. For instance, Lego canceled the production of an Overwatch set in response to a lawsuit linked to these allegations.
Meanwhile, it’s safe to say that whoever runs Wendy’s Twitter account probably isn’t getting paid enough for their brilliant work.
8. Reddit Mocks Meta When Apps were down
This roast takes us back to the time when the entire Facebook suite, including WhatsApp and Instagram, went down.
It’s a bit alarming to think that so many essential communication apps are centralized under one company. A lot can happen in just nine hours.
Roasts like this make you imagine there’s a giant messenger group where all the social media managers hang out, bantering and trading jokes.
9. NHL team gets a new nickname
When this happened three years ago, many fans were hoping the Kraken would follow in the footsteps of the Golden Knights and become another beloved team.
Creating a catchy nickname and possibly even starting a rivalry before their first game is definitely a promising sign.
10. Safemoon carpets Binance Exchange and give them a new position in the rankings
Now, imagine if Binance responded with, “At least we’re not number three like you!”
Anyway, while I’m optimistic about Bitcoin becoming the second most popular cryptocurrency, I believe the top spot should go to a more eco-friendly, efficient, and interoperable option—and SafeMoon isn’t it.
Many people view it as a Ponzi scheme, and the sooner the crypto space eliminates such projects, the quicker it can gain legitimacy.
If exchanges start listing cryptocurrencies that lack solid fundamentals and long-term utility, it could jeopardize everyone’s investments, especially those who value technology.
In my view, issues like tokenomics, centralization, hype-driven tactics, and questionable practices seriously undermine SafeMoon’s credibility.
Even though it can be used for transactions, many established cryptocurrencies already provide similar features, but do it better.
11. Brick-and-mortar video rental chain marking territories.
Although both businesses ultimately failed to adapt to change and went under, the debate between them about allowing territories to live rent-free still lingers in our minds.
12. Wendy’s at it again with its savages
Wendy’s Twitter account is legendary for its savage replies. I remember someone asking what to do with a Whopper they bought, and Wendy’s responded with a trash can emoji.
They aren’t shy about sharing Wendy’s coupons while also taking jabs at competitors’ food on social media—it’s both hilarious and impressive.
As for the roast itself, I once tried Popeyes during a road trip in the U.S., and it was pretty good. But Wendy’s in my town is also excellent. It really depends on the location, as some Wendy’s can be hit or miss while others truly shine.
13. Free disappointment
Let’s be honest: McDonald’s prices have become absurdly high—it’s almost comical.
Paying more than $8 for a Big Mac is outrageous, especially when it resembles something a dyslexic grandma quickly whipped up from leftovers.
14. Twix Decided To Tell The Truth.
Someone suggested that if the Twix brand were truly organized, they would create separate Twitter accounts for @leftTWIX and @rightTWIX, and both accounts would post the exact same content.
15. Banks battle
Bank wars have been a frequent occurrence over the years. If I had a magic wand, enhancing banks with new features wouldn’t be at the top of my list—there are far more significant issues to address.
Wrapping Up
We all know that social media is the primary way businesses communicate with people today. But it’s not just about talking; they also listen to what customers and other companies have to say.
Amid all the fun, these companies need to tread carefully, as some playful banter can quickly escalate from a lighthearted exchange to a legal dispute.
