A brand needs to utilise both digital and physical elements to capture its customers’ attention and garner brand loyalty. Not doing so can lead to unwanted losses. You should therefore invest in offline elements like membership cards made by professional membership card printing firms, mugs, and RFID-protected card holders. Learn about the benefits of these cards in our post.
As every brand knows, first impressions count. They can either make or break your brand.
So, it’s not surprising that many brands invest in both online and offline elements to keep their customers happy. Online elements can include featured posts, customer mentions, and giveaways.
Offline brand elements can include membership cards made by professional membership card printing firms, mugs, and keyrings. These membership cards often have QR codes and magnetic strips that allow your customers to enjoy special customer reward programs.
For example, about 38% of customers in Singapore use a customer reward program. But that’s not all. There are other advantages that using such cards can have.
Can Membership Card Printing and RFID Card Holders Make Your Business Stand Out?
A BIG YES! If you are wondering how, take a look at the points given below:
1. Professional Membership Cards Build Brand Trust and Loyalty
When you issue your professionally made membership cards to your members, they feel like they’re a part of a community.
For example, a highly popular Italian automobile company offers membership cards to buyers who join its club. These cards have a sleek design, a picture of one of the automobiles, their logo, and a QR code on the back. The QR code helps these buyers unlock exclusive benefits on the automobile company’s app.
In other cases, such as spas and boutiques, your customers will enjoy special loyalty programs that deepen brand loyalty.
The cards are made from materials like PVC and PET, which not only make them visually appealing but also quite durable. So, your customers don’t have to keep purchasing them or re-issuing them.
Another benefit of issuing cards made by a professional membership card printing firm is that you can get bulk orders at cost-effective prices. This will allow you to reach a wider audience.
2. RFID Card Holders Protect Your Investment
Issuing RFID card holders is another way to connect with your customers. That’s because these cardholders will help protect your customers’ credit or debit card information from hackers.
But that’s not all. Using RFID-protected card holders ensures that your customers’ credit or debit cards don’t bend or break. These card holders will also prevent moisture from rainfall or Singapore’s humid climate from affecting these cards.
You can customise these card holders by adding your company’s logo to ensure brand recall. RFID-protective card holders are ideal for student ID cards, hotel key cards, and staff pass ID cards.
They can be worn around the neck with lanyards or worn on jeans as clip-ons, depending on staff preference.
3. Enhanced Security for Access Control Systems
Issuing membership cards made by a professional membership card printing firm with magnetic stripes, QR codes, or RFID tags ensures enhanced security. That’s because unauthorised personnel will be unable to access secure areas without the cards.
For instance, you will find these cards used in office buildings, campuses, hotels, labs, and certain military facilities. However, your customers might find it difficult to keep the cards secure without a holder.
That’s where RFID-protected card holders come in. These holders will prevent people with malicious intent from stealing the information related to accessing your property.
Consider some other use cases for magnetic strip, QR-code, or RFID-enabled cards below, along with the type of holder you should use:
| Industry | RFID Card Use | Recommended Holdr Type |
| Corporate | Staff access + time tracking | Rigid holder with clip/lanyard |
| Education | Student ID + gate access | Transparent holder with neck strap |
| HospitalityRetail/Loyalty | Room keys + spa accessMembership perks & rewards | Silicone sleeve or card walletSleek sleeve with brand design |
Table 3: Use Cases for magnetic strip, QR-code, or RFID-enabled cards & their associated holders in Singapore
4. Ideal for Events, Conferences, and Trade Shows
Membership cards with RFID strips help attendees enter venues like conferences and events easily. You can also add customized logos or QR codes if you’re issuing one-time cards. Doing so will ensure your customers can also take home a souvenir of the event.
However, since people might try to steal your customers’ card information, you should also offer RFID card holders. They will protect your customers’ cards and also allow for simplified event entry.
Your customers will appreciate your attention towards their safety.
5. Customisation Options Elevate the Experience
Being able to customise the cards you get made from a membership card printing firm also enhances the card-owning experience. You can go for options like foil stamping, embossing, or a matte or glossy shade to customise the cards’ visual appearance.
Foil stamping involves the use of heat and pressure to create glossy designs on the cards. Embossing involves creating a 3D effect on the card. You could choose to emboss your company logo and your customers’ names for a personalised touch.
Another benefit of embossing cards is that you get a matte or glossy finish. You can also issue cards to your customers as part of a set with the cards. This combination will reflect your thoughtful approach to your customers’ ease of operations.
The Final Word
Membership cards and RFID-protected card holders are an extension of your brand and positively impact customer experience.
You should consider the various types of membership card printing firms and the designs they offer before you consider getting one for your business. Also, don’t forget to check out the type of customisation as well.
Looking To Enhance Your Company’s Reputation?
Check local listings, reviews, and product prices before opting for a firm offering membership cards or an RFID-protective card holder near you in Singapore today.
